Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements

Abstract

Encouraging sustainable employee behavior is critical for companies in the face of increasing societal pressure towards sustainability. While gamification has been shown to influence employee behavior effectively, current attempts to design gamification for sustainability in the workplace largely neglect the importance of understanding personal factors and contextual characteristics. This work explores employees' motivations for sustainable behavior and expectations for design features through in-depth interviews with 27 employees from different SMEs. Our results show that many employees tend to be egoistically motivated, suggesting the design of appropriate narratives and individualistic-oriented design features. Employees expected utilitarian, hedonistic, and social design features that primarily serve to support them in achieving personal sustainability goals while highlighting that gamification at work should also integrate seamlessly with existing work routines. We contribute to gamification design research by discussing the particularities of the workplace sustainability context and shedding new light on involving users in gamification design.

Authors:

Jeanine Krath, Benedikt Morschheuser, Harald F.O. von Korflesch

Date:

2022

Type:

Conference Paper

Conference:

55th Hawaii International Conference on System Sciences (HICSS)

 

Krath, J., Morschheuser, B., & von Korflesch, H. F. O. (2022). Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements. 55th Hawaii International Conference on System Sciences (HICSS), 1594–1603. http://hdl.handle.net/10125/79530

Krath, Jeanine, et al. “Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements.” 55th Hawaii International Conference on System Sciences (HICSS), 2022, pp. 1594–603, http://hdl.handle.net/10125/79530.

Krath, J., B. Morschheuser, and H.F.O. von Korflesch. 2022. “Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements.” In 55th Hawaii International Conference on System Sciences (HICSS), 1594–1603. http://hdl.handle.net/10125/79530.

J. Krath, B. Morschheuser, and H. F. O. von Korflesch, “Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements,” in 55th Hawaii International Conference on System Sciences (HICSS), 2022, pp. 1594–1603, [Online]. Available: http://hdl.handle.net/10125/79530.

@inproceedings{Krath2022,
abstract = {Encouraging sustainable employee behavior is critical for companies in the face of increasing societal pressure towards sustainability. While gamification has been shown to influence employee behavior effectively, current attempts to design gamification for sustainability in the workplace largely neglect the importance of understanding personal factors and contextual characteristics. This work explores employees' motivations for sustainable behavior and expectations for design features through in-depth interviews with 27 employees from different SMEs. Our results show that many employees tend to be egoistically motivated, suggesting the design of appropriate narratives and individualistic-oriented design features. Employees expected utilitarian, hedonistic, and social design features that primarily serve to support them in achieving personal sustainability goals while highlighting that gamification at work should also integrate seamlessly with existing work routines. We contribute to gamification design research by discussing the particularities of the workplace sustainability context and shedding new light on involving users in gamification design.},
author = {Krath, Jeanine and Morschheuser, Benedikt and von Korflesch, Harald F.O.},
booktitle = {55th Hawaii International Conference on System Sciences (HICSS)},
pages = {1594--1603},
title = {{Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements}},
url = {http://hdl.handle.net/10125/79530},
year = {2022}
}
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